Our Story

Finding those perfect pieces for you, your home, and your Instagram can be tough. All too often they’re sitting in a characterful, little store on a quiet street in a place you don’t even know yet. That’s where MagicTouch comes in. We’re here to make sure you don’t miss out on discovering beautiful products for your home. Whether it’s an embroidered cushion for your sofa (and your #cushfie), a handcrafted napkin to help you dine in style, or a mustard velvet quilt made for your bed. By seeking out the best independent artisans and designs from stylish neighborhoods across the world we make it easy for you to uncover just the right things for your home, wherever they may be hidden.

High-end design, without the high-end price tag? That’s kind of our thing. We work directly with independent artisans and makers to create pieces you’ll love, that are manufactured to last – and won’t break the bank From minimalism to maximalism and everything in between, there’s something for every taste and style. So, if you can’t get to the product of your dreams, MagicTouch presents you with products from hundreds of the most stylish bricks-and-mortar artisans and our in-home-designed products all in one place. We want to help you find more beautiful things for your home, not just more things.

Our mission

To re-invent how people look at their homes, tell stories, and inspire their admirers to act.

Our Vision

To shape spaces with “modern timeless designs” and want to be a glocal recognized company,
providing solutions to all kinds of individuals and companies.

Our Values

“We’re a company for real people, real lives and real homes.”


Our products are built to stand the test of time. Zippers pull smoothly, performance fabrics are easy to clean and finishes are forgiving, holding up to daily wear and tear. Our quality represents true value because of the many years it can be enjoyed.


We understand that happiness at home starts with the little things – that’s why we pay so much attention to them. Button tufting on a futon, contrast piping on a pillow, a cleverly designed bedspread with intricate details; we stress about the details so our guests don’t

Our Culture

“We embrace diversity and value each other – and all the contributions we all bring to the table.”

Our Products

We design and craft furnishings in a range of aesthetics and sizes, allowing our customers to create a home that’s unique to their space and lifestyle, and make the most of special occasions and life every day.

Our Commitments

We’re committed to a happier, healthier home, community, and work. We’ve made commitments to support craftspeople, reduce environmental impact, make our guests’ homes healthier and give to causes we care deeply about.

Size matters

Producing stock in small batches allows us to be more experimental and tune into our customers’ needs. We’ll only make an item after you’ve bought it. So there isn’t lots of extra stock sitting around our warehouse (we think it’s more responsible this way). Our designs are handcrafted by
artisans with care, love, and attention to detail.

Touching encouraged

Need a second look at that cushion, or a feel of a fabric before you buy? You’ll find MagicTouch advisors be supportive in providing fabric samples, or a peek at your favorite pieces, we are here to help. So come in, take a seat, and make yourself at home

Responsible roads

Hybrid usage of raw material is what we believe is the in-vogue thing in today’s time. We treat this planet as our home and someone needs to take care of it. Thus, we use sustainably sourced fabrics and manufacturing methods to produce our products. It’s part of our plan to become a responsible manufacturer. And you feel good knowing your home’s being helpful. Here’s your excuse to buy that thing.

Our Makers

From designers in our Noida studio to artisans around the world, we believe working with skilled craftspeople bring authenticity to our products.

We’re into independents

Alongside our in-house design team, we work with makers, suppliers and independent designers, straight from the source. That means no middlemen. So you get a fairer price and a great new piece. We choose them because they’re the best at what they do, and they share our views on things. The result? Quality furnishings that looks good (and is kind to your wallet, too)

Around the world

From family-run business in India to our favorite furnishing makers across Asia. We work closely with factories, collaborating with them to meet the highest possible standards. This means we can ensure that they’re paid a fair wage and working fair hours, in a safe environment. Check, check and check.

Our Services

Want a little help designing a home you love? Our crew of designers, installers, and experts can
help you with projects big and small

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